WooHoo - I'm very excited to share this with you. I was recently interviewed on the Creative Soul Mamas podcast on the topic of Storytelling! Host Sonja Balzarolo and I covered a lot of territory, including:
You can check it out right here:
I'm curious: after listening to this podcast, let me know what you LOVED to do as a child. How does it manifest in the work you're doing in the world today? Feel free to comment below or send me a message.
Kim Evans Studio helps women entrepreneurs stand out in a crowded marketplace with powerful truth-telling that inspires action. I work with women who are leaving the corporate world to start their own creative or wellness practice, or who've been in business for awhile and are ready to take their website and message to the next level. I also coach writers who are committed to writing a memoir. It would be my honor to work with you.
Click here to learn more.
How do you find your audience?
This question was the top vote-getter in a poll I posted last week in my Creative Fire Women Entrepreneurs group.
So audience is clearly on your minds! And for good reason - finding our audience is the reason we're in business, right? And a big reason we write - every story needs an audience!
Here's the thing about audience for me, though: finding my audience always begins with finding MYSELF.
This means I must get clear on my message and purpose first. Without these things, there is no audience, just passers-by.
So how do you find yourself, your message, and purpose? I'm glad you asked. This actually is a BIG question, and one that I've built my business around. Here's a good place to start:
Think about what makes you stand out from others in your field.
What makes you unique? When you're clear on this and you know it deep inside your bones, it's easier to communicate what you do – and for clients to find you.
I'll offer myself as an example. After several years of trial and error, I'm pleased that people are now associating me with the words "WRITING" and "STORY."
This clarity is something I've built over time. I love this because it applies to equally well to my marketing communications services, and the memoir coaching I offer.
How do I know people associate me with these words? I ask my clients. When I ask what drew them to me, almost every single one says she liked what I share on my website about STORYTELLING.
So what about YOU? What word or words do you want people to associate with you?
Get clear on that, then get the word out there – CONSISTENTLY.
Consistency is key. Often we worry that repeating ourselves makes us sound like a broken record. But consider this: The average person needs to hear a message seven times before it sinks in. Repetition helps people imprint information on their brains.
So I encourage you to do some introspection and get clear on yourself first. Then your audience will find you, like a lighthouse beaming in the darkness.
Are you standing at the edge of your story? If you need a guiding light to help you step inside it, I’m here.
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I'm Kim Evans, and I work with women who are leaving the corporate world to start their own creative or wellness practice, or who've been in business for awhile and are ready to take their website and message to the next level.
Here’s what I have coming up: I have 2 openings this fall for new clients. If this is a good time for you, hit reply or click here to shoot me an e-mail and I’ll send you more information.
Do you know a creative woman entrepreneur who would enjoy this blog? You have my full permission to share it with her!
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I’m writing from my back porch today.
My cat is next to me, sleeping.
Birds are chirping. Insects buzzing.
I love the sounds of late summer, but they also make me wistful.
These are the waning days of summer.
This time of year is always bittersweet.
Saying goodbye to summer is never easy.
Endings are always hard.
This wistful tone has me thinking about vulnerability.
You hear people talking about it all the time – in the marketing world, on talent shows, and in books.
Give us MORE.
Show us who you REALLY are.
And this may feel like a whole lot of pressure. You don’t want to overexpose yourself. You don’t need to make a spectacle of your life.
Yet, you’re also curious: what does vulnerability look like for you? How do you get there?
Here's one thing I know:
From life’s ashes always comes a gift of perspective. Challenging times, turning points, and loss are portals to our truth. And our truth contains healing medicine for ourselves and others.
You have an opportunity to transform your pain into power. How to do this? Start by sharing your story. Your story is healing medicine. Your audience is waiting for you.
push your grief down
don’t validate your loss
skip over the insights from your life lessons
block creativity and passion
pinch off abundance
stifle ideas and inspiration
experience a lack of fulfillment
possibly transfer your pain onto clients
deny others the gift of your experience
Being vulnerable - in a deliberate way - helps you avoid these risks. You don't have to do it all at once. You can ease into it gracefully.
Start by getting your story out.
This will help you…
Are you standing at the edge of your story?
If you need a guiding hand to help you step inside it, I’m here.
I work with women who are leaving the corporate world to start their own creative or wellness practice, or who've been in business for awhile and are ready to take their message and website to the next level.
Do you know a creative woman entrepreneur who would enjoy this article? You have my full permission to share it with her!
P.S. If you liked this article, you'll love my newsletter! Every two weeks, I send out tips, inspiration, and special offers for creative women entrepreneurs like you.
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Author and Branding Consultant
I am passionate about helping women write their truth and share their message. I offer
personalized coaching programs designed to help soulful entrepreneurs tap their inner wisdom, write the stories they need to tell, and build a business they love.
My memoir, What I Gave to the Fire, is available in both print and Kindle formats on Amazon.com.