Happy Valentine's week!
In keeping with that theme, I have an important tip for you:
Your message is the HEART of your marketing. Don't put the cart before the horse and design your logo before you know your message and audience inside-out.
To learn more, click below to watch my FREE 5-minute training about "Message Before Brand." (I filmed it outdoors in the fall. Birds are chirping. This alone will give you a lift!)
Need a tip to help you connect to your message?
Start by fleshing out a challenge you've faced in your own life. Ask yourself how overcoming this challenge has shaped who you are today. Chances are, this is closely tied to the work you're doing in the world. And this, my friend, is the message you have to offer others.
Diving deep isn't easy. Introspection can be uncomfortable! But it's so worth the effort. Why? Because your message is MAGNETIC. And as women, we're often taught otherwise, so that's the pattern we need to break.
Is there a story inside of you waiting to be shared?
Can your life story inspire others?
My hunch is YES.
My work is helping others journey into their darkness and extract the light. Whether you're a speaker, teacher, coach whatever your business is...if your story can serve a higher purpose, I can assist you in constructing it in a way that is authentic and that delivers your powerful message.
If you need help, reach out to me. Drop me a note at firstname.lastname@example.org and let's connect. I'd love to be your guide!
Marketing. It's a loaded word.
What does it conjure up for you?
If you avoid marketing because it feels like any or all of these things, you're not alone. Most women business owners I talk to are in the same boat.
I refer to it as marketing the masculine way - and it just doesn't work for soulful, creative women like us.
And no wonder we avoid it.
Let's unpack this a little. First, let's start with the avoidance itself. If you look closely, you'll see there's actually a positive motivation behind it.
Your soul is refusing to take actions that feel inauthentic.
HOORAY! You have integrity.
But here's the downside: the avoidance is keeping you stuck. And eventually it will kill your business.
What if it didn't have to be like this?
What if there was another way?
Here's the good news: There is!
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DID YOU HEAR?
I'm offering a workshop called "Marketing With Heart" in February. Scroll down for more details.
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Here's the antidote to marketing avoidance:
Don't write off marketing altogether. You don't have to buy into the myth that marketing is slimy. It's true - many people use slimy marketing tactics - but you don't have to.
Here are three ways to align your marketing with your integrity:
1. Stop looking outside yourself for a formula. Conjure your courage to resist the prevailing norms and dare do it YOUR WAY.
2. Root yourself in your WHY. What drives you? What life experience led you to start your business? When you connect to your story, it's magnetic! (Need help with this? Click here).
3. Know your audience. Who do you love to serve? What does s/he struggle with? What does she want? Get into her head and use the language she would use to describe these things.
And a fourth bonus way:
Build on what worked in the past AND feels good to you. If there's something you've done that brought you even one new client or customer, and it was something you enjoyed, repeat it!
Need a little structure to help you pull this all together?
Download my FREE Marketing Tree Worksheet, then send your a-has or questions to me at email@example.com.
MARKETING WITH HEART WORKSHOP!
We hear it a lot. "Follow your heart."
But what does it mean to “market with heart?”
To me, marketing with heart, or truth-telling, is a way to BE REAL and WHO WE TRULY ARE when sharing our offerings. It's a new way to market, and it's VERY effective. Here's why:
Many marketing experts tell us to paint a façade, create an illusion, or a fantasy that grabs people’s attention, then push on their pain points in a way that manipulates their fears so they will buy your thing.
To my eyes and ears, this is unethical and needs to stop. It also feels icky.
Why not be who we are?
I believe that who we are is ENOUGH. Actually, more than enough. Each of us carries a collection of unique and compelling life experiences and beautiful story arcs that illustrate challenges overcome, lessons learned, and medicine to share. It's all inside us!
Yet so many of us wrestle with how to describe our work, how to convey the passion we feel for it, how to draw people in, and how to generate interest so we can keep building our vision so it not only supports the clients we serve, but also supports us creatively and financially.
We wrestle because we want to do it right, without resorting to unethical tactics that prey on people's fears. And we certainly don't want to exploit ourselves by sharing details from our lives that shock people into action.
What if, instead of preying on their fears, we inspire their hearts?
To market with heart asks us to drop the façade, align with our deeper purpose, then build our marketing platform from there.
GREAT NEWS! I'm leading a workshop on "Marketing With Heart"
in February. Scroll down for more details.
When we tap into our inner fire (note: all entrepreneurs have this, it’s what fuels us), we find words that tell the origin stories of our heart-work. And this is the stuff that resonates with people and draws them in. And far from icky, it feels solid, plugged in, passionate – and magnetic. These are the feelings we’re aiming for!
Uncovering our origin stories takes courage and tenderness. Sometimes it takes awhile for the seeds of our stories to sprout and grow. Is it worth the effort? I say YES.
I just heard from a client this week who worked with me on her brand story two years ago. She told me she is just now starting to feel a sense of change and expansion (in her life and business) as a result of that work. Things are clicking into place for her, and she's feeling more confident than ever.
Yes, it's worth the effort. This kind of change is deep and rooted.Our truth and our stories form the foundational soil from which our important, life-changing work in the world grows. We are the change-makers the world needs now. Let’s not shy away from our stories and truth.
NEW WORKSHOP: Marketing with Heart
Join me in Bloomington, IN for this special workshop for independent, entrepreneurial women! Together, we'll learn how to…
Author and Branding Consultant
I am passionate about helping women write their truth and share their message. I offer
personalized coaching programs designed to help soulful entrepreneurs tap their inner wisdom, write the stories they need to tell, and build a business they love.
My memoir, What I Gave to the Fire, is available in both print and Kindle formats on Amazon.com.