This article was originally published on May 24, 2019.
If you've ever wondered what goes into conceptualizing, writing, and designing a new website that communicates your Big WHY in a compelling way, this post is for you.
While I guide my clients through a pre-determined sequence of assignments and writing prompts, I’ve discovered that no two website projects are alike. Yes, we cover the essentials:
This month, I wanted to give you a glimpse behind the scenes of the creative process of creating a new website with my client, Darci Hawxhurst.
Darci has an amazing story. She literally helped her daughter heal from the brain injury she sustained as an infant battling meningitis.
Darci – a young single mother at the time – took it upon herself to learn everything possible about her daughter’s condition and how to heal it holistically. And she succeeded. Her daughter Haylie is now in business school at Indiana University. If you want to read how she did this, it’s all here.
I had the pleasure of midwifing Darci through the creative process as she transformed her Word Press blog into a full-on website that highlights her story, expertise, and services.
Darci had been blogging her inspiring story for a few years, building a solid audience of followers.
She came to me with a desire to expand her blog into a business (which is what I LOVE to help women do!)
I coached her through the transition of telling her daughter’s story into telling her own story – and step front and center into her business and brand. It was all inside her – waiting to be shaped and shared.
It was a joy to witness Darci’s confidence grow as she named and worked through the resistance that often lurks at the gateway to each new phase of growth.
Here’s what Darci had to say about our work together, in her own words:
Thank you for your skilled midwifery of my website (and the new me and new life I am creating through it!) Your vision, listening, pushing when needed, as well as keeping it friendly, fun, and non-judgmental within a boundaried space made for a rich and rewarding transformative experience. I knew you were the right woman and partner for this work…you’ve proven my instincts so right. I’m delighted and excited and SO appreciative of all the visible and invisible ways you’ve worked on this. My heart is full of gratitude!
Check out Darci's new website here: www.darcihawxhurst.com.
And click here for more examples of websites I've midwived and created for my clients: www.kimevansstudio.com/website-storytelling.
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Author and Branding Consultant
I am passionate about helping mission-centered business owners share their message through compelling written and visual content.
My memoir, What I Gave to the Fire, is available in both print and Kindle formats on Amazon.com.