Marketing. It's a loaded word.
What does it conjure up for you?
If you avoid marketing because it feels like any or all of these things, you're not alone. Most women business owners I talk to are in the same boat.
I refer to it as marketing the masculine way - and it just doesn't work for soulful, creative women like us.
And no wonder we avoid it.
Let's unpack this a little. First, let's start with the avoidance itself. If you look closely, you'll see there's actually a positive motivation behind it.
Your soul is refusing to take actions that feel inauthentic.
HOORAY! You have integrity.
But here's the downside: the avoidance is keeping you stuck. And eventually it will kill your business.
What if it didn't have to be like this?
What if there was another way?
Here's the good news: There is!
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DID YOU HEAR?
I'm offering a workshop called "Marketing With Heart" in February. Scroll down for more details.
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Here's the antidote to marketing avoidance:
Don't write off marketing altogether. You don't have to buy into the myth that marketing is slimy. It's true - many people use slimy marketing tactics - but you don't have to.
Here are three ways to align your marketing with your integrity:
1. Stop looking outside yourself for a formula. Conjure your courage to resist the prevailing norms and dare do it YOUR WAY.
2. Root yourself in your WHY. What drives you? What life experience led you to start your business? When you connect to your story, it's magnetic! (Need help with this? Click here).
3. Know your audience. Who do you love to serve? What does s/he struggle with? What does she want? Get into her head and use the language she would use to describe these things.
And a fourth bonus way:
Build on what worked in the past AND feels good to you. If there's something you've done that brought you even one new client or customer, and it was something you enjoyed, repeat it!
Need a little structure to help you pull this all together?
Download my FREE Marketing Tree Worksheet, then send your a-has or questions to me at firstname.lastname@example.org.
MARKETING WITH HEART WORKSHOP!
Author and Branding Consultant
I am passionate about helping mission-centered business owners share their message through compelling written and visual content. I offer
personalized coaching programs designed to help my clients tap their inner wisdom, craft their message, and reach their ideal customers.
My memoir, What I Gave to the Fire, is available in both print and Kindle formats on Amazon.com.