Last weekend I spent time with a group of women in the woods studying wholeheartedness and the healer archetype (from The Four-Fold Way, by Angeles Arrien).
We examined the following quote by poet David Whyte:
“You know that the antidote to exhaustion is not necessarily rest? The antidote to exhaustion is wholeheartedness.”
Now that's a quote you can chew on, right?
It invites us to take a closer look when we're feeling exhausted and burnt out. It's an opportunity to ask ourselves, "am I really tired, or have I become disconnected from my creative passion?"
Of course, there are times when we're experiencing that bone-deep exhaustion so many women feel at the end of a long day – taking care of others, parenting our children, keeping our home, preparing meals, and maintaining a career – all in a culture where we’re paid less and expected to do more than our male counterparts.
Try telling a bone-deep exhausted woman she doesn’t need to rest; she just needs open her heart a little more. Um…no. Sometimes we just need to rest.
And then there are times when opening our hearts can tap us into a deeper wellspring of energy.
For entrepreneurs, here's a way to open your heart that's quite effective:
Remember your WHY.
Please join me in congratulating my client, Kathy Mickel, on her new website!
Kathy's WHY is to help others rediscover their direction and meaning in life. Her story describes how she found her own direction and the courage to leave the corporate bubble to start her own yoga coaching and retreat practice.
WooHoo - I'm very excited to share this with you. I was recently interviewed on the Creative Soul Mamas podcast on the topic of Storytelling! Host Sonja Balzarolo and I covered a lot of territory, including:
You can check it out right here:
I'm curious: after listening to this podcast, let me know what you LOVED to do as a child. How does it manifest in the work you're doing in the world today? Feel free to comment below or send me a message.
Kim Evans Studio helps women entrepreneurs stand out in a crowded marketplace with powerful truth-telling that inspires action. I work with women who are leaving the corporate world to start their own creative or wellness practice, or who've been in business for awhile and are ready to take their website and message to the next level. I also coach writers who are committed to writing a memoir. It would be my honor to work with you.
Click here to learn more.
How do you find your audience?
This question was the top vote-getter in a poll I posted last week in my Creative Fire Women Entrepreneurs group.
So audience is clearly on your minds! And for good reason - finding our audience is the reason we're in business, right? And a big reason we write - every story needs an audience!
Here's the thing about audience for me, though: finding my audience always begins with finding MYSELF.
This means I must get clear on my message and purpose first. Without these things, there is no audience, just passers-by.
So how do you find yourself, your message, and purpose? I'm glad you asked. This actually is a BIG question, and one that I've built my business around. Here's a good place to start:
Think about what makes you stand out from others in your field.
What makes you unique? When you're clear on this and you know it deep inside your bones, it's easier to communicate what you do – and for clients to find you.
I'll offer myself as an example. After several years of trial and error, I'm pleased that people are now associating me with the words "WRITING" and "STORY."
This clarity is something I've built over time. I love this because it applies to equally well to my marketing communications services, and the memoir coaching I offer.
How do I know people associate me with these words? I ask my clients. When I ask what drew them to me, almost every single one says she liked what I share on my website about STORYTELLING.
So what about YOU? What word or words do you want people to associate with you?
Get clear on that, then get the word out there – CONSISTENTLY.
Consistency is key. Often we worry that repeating ourselves makes us sound like a broken record. But consider this: The average person needs to hear a message seven times before it sinks in. Repetition helps people imprint information on their brains.
So I encourage you to do some introspection and get clear on yourself first. Then your audience will find you, like a lighthouse beaming in the darkness.
Are you standing at the edge of your story? If you need a guiding light to help you step inside it, I’m here.
* * * * *
I'm Kim Evans, and I work with women who are leaving the corporate world to start their own creative or wellness practice, or who've been in business for awhile and are ready to take their website and message to the next level.
Here’s what I have coming up: I have 2 openings this fall for new clients. If this is a good time for you, hit reply or click here to shoot me an e-mail and I’ll send you more information.
Do you know a creative woman entrepreneur who would enjoy this blog? You have my full permission to share it with her!
Are you on Instagram? Click here to follow me, join the fun, and get behind-the-scenes glimpses of Kim Evans Studio (including my pets, plants, and passion for hiking)!
Author and Copywriter
I am passionate about helping women write their truth and share their message. I offer
personalized coaching programs designed to help soulful entrepreneurs tap their inner wisdom, write the stories they need to tell, and build a business they love.
My memoir, What I Gave to the Fire, is available in both print and Kindle formats on Amazon.com.