It's the Summer Solstice here in the Northern Hemisphere - the longest day of the year.
But for solo-preneurs like you and me, even the longest day can feel too short.
I don't mean to start this month's message on a negative note, but let’s face it. Business can be a grind.
We wear so many hats. Often, our to-do list becomes really LONG.
When this happens, it’s tempting to become task-masters with ourselves, disconnecting from our hearts so we can move full steam ahead.
When our business is reduced to grinding out the mechanics, we start losing hope it can be what we dreamed it could be.
And that can lead to stress and burnout.
But what if being productive didn’t have to involve disconnecting from our hearts?
Here's where a trusted guide can help.
A skilled guide, coach, or consultant will hold space so you can let go of the taskmaster and soften into possibility.
It’s like a caterpillar inside a cocoon. Part of its transformation involves turning into goo before becoming a butterfly.
Do you know this gooey feeling? You may mistake it for failure. But it's not failure at all - it's a necessary process of growth and change.
So I want you to know – it takes courage to surrender and let ourselves become goo.
As women, we're built to hold space for others. But It’s hard for us to allow someone to hold space for us. We often resist letting go of outcomes and surrendering to process. Our cultural role dictates that we become problem solvers, fixers, and pain-alleviators.
But when you allow someone to space for you, amazing things happen in your business - and life.
A truly transformative guide will help you construct a reliable cocoon, bear witness while you melt, and help you find your wings.
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Looking for some structure you can soften into?
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WooHoo - I'm very excited to share this with you. I was recently interviewed on the Creative Soul Mamas podcast on the topic of Storytelling! Host Sonja Balzarolo and I covered a lot of territory, including:
You can check it out right here:
I'm curious: after listening to this podcast, let me know what you LOVED to do as a child. How does it manifest in the work you're doing in the world today? Feel free to comment below or send me a message.
Kim Evans Studio helps women entrepreneurs stand out in a crowded marketplace with powerful truth-telling that inspires action. I work with women who are leaving the corporate world to start their own creative or wellness practice, or who've been in business for awhile and are ready to take their website and message to the next level. I also coach writers who are committed to writing a memoir. It would be my honor to work with you.
Click here to learn more.
I saw this quote from Marianne Williamson yesterday, and hit it me in the gut.
It comes from her book A Woman's Worth, written in 1994, and it names a powerful cultural norm that's still alive today: women must hide their truth in order to survive.
Today is an especially appropriate day to share this because it's Friday the 13th.
Did you know Friday the 13th was originally a day for goddess celebrations, to honor the divine feminine? The number 13 is innately connected to the feminine: 13 menstrual cycles, 13 moon cycles.
Like so many things feminine, this day was stolen by the patriarchy and vilified. Now it's associated with darkness and evil. And these forces are threatening to take away our rights once again.
Let's reclaim this day for ourselves.
Let's cultivate the courage to be honest and real.
Let's practice listening to OURSELVES and each other – with love.
Here's an idea for how you can do this:
List 13 ways you can honor yourself today. Post your list where you can see it. And choose 1-2 things to do each day. This may or may not include taking a step out of your comfort zone and into activism. It's up to you.
What does this have to do with marketing?
Marketing is a great place to practice truth-telling. Truth-telling is a radical act. People respond to the truth. You don't have to use inauthentic sales tactics that feel icky. You get to be YOU.
If you need help getting started, I'm here to help!
I honor the feminine in each of you! ❤️
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Are you ready to become a truth-teller with your message and marketing?
I work with women who are leaving the corporate world to start their own creative or wellness practice, or who've been in business for awhile and are ready to take their website and message to the next level.
Get in touch here if you’d like to talk about working together:
Do you know a creative woman entrepreneur who would enjoy this blog? You have my full permission to share it with her!
Author and Branding Consultant
I am passionate about helping mission-centered business owners share their message through compelling written and visual content.
My memoir, What I Gave to the Fire, is available in both print and Kindle formats on Amazon.com.