Yesterday felt heavy. Dr. Christine Blasey Ford gave her testimony on Capitol Hill. Her story (plus those of the other women who've come forward) take me right back to the realities of being a teenage young woman in the 80s. There's no way to soften the harsh reality that sexual harassment and assault was commonplace back then – and, sadly, still is. We just have a wider vocabulary to name it now.
This is why telling our stories is a game-changer. Anita Hill risked everything to share her truth. She was humiliated and her perpetrator did not suffer any consequences. But her truth opened up a whole new conversation around sexual harassment in the workplace. And now, Dr. Ford is doing the same - putting her life on the line to share her story, challenging the prevailing notion that sexual assault is acceptable, even encouraged, behavior to be filed under the category of "(rich, white) boys will be boys."
It's hard to stay grounded right now. If all of this has been triggering for you, you're not alone. Revolution isn't easy. And I think we're in the midst of a revolution – the dismantling of the patriarchy – and it won't fall without a fight.
Women who share their true stories are part of the revolution. Women who leave the 9-5 to start a business of their own are part of the revolution. We are strong and our creative fires burn with ferocity. When the system fails us, but we get busy creating our own realities –even if we aren't sure how to do it.
I realize this is a departure from my normal subject matter in this newsletter, but I felt compelled to write it. And perhaps it isn't a departure at all, but more like an amplification. Our stories are healing medicine. Sometimes the medicine takes a long time to work, that's all.
Onward with love,
WooHoo - I'm very excited to share this with you. I was recently interviewed on the Creative Soul Mamas podcast on the topic of Storytelling! Host Sonja Balzarolo and I covered a lot of territory, including:
You can check it out right here:
I'm curious: after listening to this podcast, let me know what you LOVED to do as a child. How does it manifest in the work you're doing in the world today? Feel free to comment below or send me a message.
Kim Evans Studio helps women entrepreneurs stand out in a crowded marketplace with powerful truth-telling that inspires action. I work with women who are leaving the corporate world to start their own creative or wellness practice, or who've been in business for awhile and are ready to take their website and message to the next level. I also coach writers who are committed to writing a memoir. It would be my honor to work with you.
Click here to learn more.
How do you find your audience?
This question was the top vote-getter in a poll I posted last week in my Creative Fire Women Entrepreneurs group.
So audience is clearly on your minds! And for good reason - finding our audience is the reason we're in business, right? And a big reason we write - every story needs an audience!
Here's the thing about audience for me, though: finding my audience always begins with finding MYSELF.
This means I must get clear on my message and purpose first. Without these things, there is no audience, just passers-by.
So how do you find yourself, your message, and purpose? I'm glad you asked. This actually is a BIG question, and one that I've built my business around. Here's a good place to start:
Think about what makes you stand out from others in your field.
What makes you unique? When you're clear on this and you know it deep inside your bones, it's easier to communicate what you do – and for clients to find you.
I'll offer myself as an example. After several years of trial and error, I'm pleased that people are now associating me with the words "WRITING" and "STORY."
This clarity is something I've built over time. I love this because it applies to equally well to my marketing communications services, and the memoir coaching I offer.
How do I know people associate me with these words? I ask my clients. When I ask what drew them to me, almost every single one says she liked what I share on my website about STORYTELLING.
So what about YOU? What word or words do you want people to associate with you?
Get clear on that, then get the word out there – CONSISTENTLY.
Consistency is key. Often we worry that repeating ourselves makes us sound like a broken record. But consider this: The average person needs to hear a message seven times before it sinks in. Repetition helps people imprint information on their brains.
So I encourage you to do some introspection and get clear on yourself first. Then your audience will find you, like a lighthouse beaming in the darkness.
Are you standing at the edge of your story? If you need a guiding light to help you step inside it, I’m here.
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I'm Kim Evans, and I work with women who are leaving the corporate world to start their own creative or wellness practice, or who've been in business for awhile and are ready to take their website and message to the next level.
Here’s what I have coming up: I have 2 openings this fall for new clients. If this is a good time for you, hit reply or click here to shoot me an e-mail and I’ll send you more information.
Do you know a creative woman entrepreneur who would enjoy this blog? You have my full permission to share it with her!
Are you on Instagram? Click here to follow me, join the fun, and get behind-the-scenes glimpses of Kim Evans Studio (including my pets, plants, and passion for hiking)!
Author and Branding Consultant
I am passionate about helping mission-centered business owners share their message through compelling written and visual content. I offer
personalized coaching programs designed to help my clients tap their inner wisdom, craft their message, and reach their ideal customers.
My memoir, What I Gave to the Fire, is available in both print and Kindle formats on Amazon.com.