How to write better marketing copy – straight from the heart

Do you sweat and toil over your marketing content, only to discover no one is paying attention?

It gets frustrating doesn't it? It feels like you're wasting your time.

If you run a business, it’s crucial (and entirely possible!) to write powerful content that reaches the heart of your clients. 
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Heartfelt writing is…

• powerful
• transparent
• shows your human side
• connects people to you and has them cheering for you
• contains core messages that can be woven into all of your content: blogs, website, social media, books, lead generators, and more 

But I hear it again and again: writing feels like a CHORE for many entrepreneurs. Our brains and schedules are already so cluttered with information and must-dos! Taking the time to sit down, catch our breath, and write good content seems impossible.

In addition, most of us were taught in school to write from the HEAD,
not the HEART.

• Red marks all over our writing
• Harsh criticism
• So many rules of grammar to remember - YUCK!

All of these factors – limited time, fear of criticism, and boring grammar rules – conspire to stifle our creative flow and stop us in our tracks.

Does this sound familiar to you?

Here’s the good news....

Writing from your HEART is a learnable skill!

The ability to write from the heart lives inside each of us. We just need the right conditions to let it flow.

Here are a few ways you can create those conditions for yourself:

1. Release perfectionism. Write yourself a permission slip to write a "crappy first draft."
2. Set a timer. Writing under time constraints (10 minutes, for example) helps you stay focused and one step ahead of the inner critic.
3. Let it flow. Don't worry about spelling, grammar, or punctuation. All of these can be cleaned up later. Stay in your heart, where the energy is.
4. Let it breathe. Leave what you just wrote alone for awhile, then come back to it with fresh eyes. This will give you the perspective you need to revise and polish your copy.
5. Read it aloud. Feel the energy as you read each sentence. What feels most powerful to you? Build upon those "power lines" for maximum impact.

As you practice this method, you'll see your writing improve. You get into a flow. You'll dread writing less, and you'll start attracting more readers and potential clients.

​If you'd like to learn more about how to write from the heart, CLICK HERE to download my FREE brand story writing guide.
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What keeps you stuck when writing your marketing content? Comment below, and I'll share a tip to help you out!