Kim Evans Studio
  • Home
  • About
    • My Story
    • My Credentials
    • My Book
  • Work with me
    • Overview
    • Services >
      • Website Copywriting
      • Visual Branding
      • Business Coaching
  • Website Storytelling
  • Happy Clients
  • Blog
  • Contact

Stand out from the crowd. Market with heart!

12/6/2018

Comments

 
Picture

We hear it a lot. "Follow your heart."
​But what does it mean to “market with heart?”
 


To me, marketing with heart, or truth-telling, is a way to BE REAL and WHO WE TRULY ARE when sharing our offerings. It's a new way to market, and it's VERY effective. Here's why:
 


Many marketing experts tell us to paint a façade, create an illusion, or a fantasy that grabs people’s attention, then push on their pain points in a way that manipulates their fears so they will buy your thing.
 


To my eyes and ears, this is unethical and needs to stop. It also feels icky.
  


Why not be who we are?



I believe that who we are is ENOUGH.
Actually, more than enough. Each of us carries a collection of unique and compelling life experiences and beautiful story arcs that illustrate challenges overcome, lessons learned, and medicine to share. It's all inside us!



Yet so many of us wrestle with how to describe our work, how to convey the passion we feel for it, how to draw people in, and how to generate interest so we can keep building our vision so it not only supports the clients we serve, but also supports us creatively and financially.



We wrestle because we want to do it right, without resorting to unethical tactics that prey on people's fears. And we certainly don't want to exploit ourselves by sharing details from our lives that shock people into action.



What if, instead of preying on their fears, we inspire their hearts?
 


To market with heart asks us to drop the façade, align with our deeper purpose, then build our marketing platform from there.
GREAT NEWS! I'm leading a workshop on "Marketing With Heart"
​in February. Scroll down for more details.

​When we tap into our inner fire (note: all entrepreneurs have this, it’s what fuels us), we find words that tell the origin stories of our heart-work. And this is the stuff that resonates with people and draws them in. And far from icky, it feels solid, plugged in, passionate – and magnetic. These are the feelings we’re aiming for!
 
Uncovering our origin stories takes courage and tenderness. Sometimes it takes awhile for the seeds of our stories to sprout and grow. Is it worth the effort? I say YES.

I just heard from a client this week who worked with me on her brand story two years ago. She told me she is just now starting to feel a sense of change and expansion (in her life and business) as a result of that work. Things are clicking into place for her, and she's feeling more confident than ever.

Yes, it's worth the effort. This kind of change is deep and rooted.Our truth and our stories form the foundational soil from which our important, life-changing work in the world grows. We are the change-makers the world needs now. Let’s not shy away from our stories and truth.
​

NEW WORKSHOP: Marketing with Heart

Picture
Join me in Bloomington, IN for this special workshop for independent, entrepreneurial women! Together, we'll learn how to…
  • befriend the marketing beast
  • explore our business origin stories
  • create a marketing message that resonates and brings more business to us.
Great for full-time entrepreneurs in private practice, artists, workshop leaders, circle facilitators, and non-profit marketers! Only $45. Seating is limited – Click the button below to reserve your spot today!
REgister for Marketing with heart
Comments
    Picture
    Kim Evans,
    Author and Branding Consultant

    ​​I am passionate about helping mission-centered business owners share their message through compelling written and visual content. I offer 
    personalized coaching programs designed to help my clients tap their inner wisdom, craft their message, and reach their ideal customers.

    SUBSCRIBE

    Get new posts delivered directly to your inbox! Enter your email address:

    Delivered by FeedBurner

    RSS Feed


    My memoir, What I Gave to the Fire, is available in both print and Kindle formats on Amazon.com.
    Picture
    Picture

    Archives

    July 2019
    June 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    April 2018
    March 2018
    February 2018
    December 2017
    November 2017
    October 2017
    August 2017
    June 2017
    May 2017
    March 2017
    February 2017
    January 2017
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    September 2015
    August 2015
    July 2015
    May 2015
    March 2015
    February 2015
    January 2015
    December 2014
    September 2014
    June 2014

    Categories

    All
    About Page
    About Statement
    Brand Story
    Business Writing
    Content
    Content Marketing
    Copywriting
    Core Message
    Creative Process
    Creativity
    Design
    Empowerment
    Female Entrepreneurs
    Healing
    Marketing
    Memoir
    Metaphor
    Miscarriage
    Productivity
    Vision Board
    Website Copywriting
    What I Gave To The Fire
    Writing

Picture

Kim Evans Studio:
where truth-telling meets marketing.


HOME   |   ABOUT   |   SERVICES   |   HAPPY CLIENTS   |   PORTFOLIO   |   BLOG   |   CONTACT  

© Kim Evans Studio 2019 • Bloomington, Indiana
​E-mail: kestudio@att.net
​
Website by Kim Evans Studio

Privacy Policy
Photos used under Creative Commons from Giuseppe Milo (www.pixael.com), jphotographie64, fabioomero
  • Home
  • About
    • My Story
    • My Credentials
    • My Book
  • Work with me
    • Overview
    • Services >
      • Website Copywriting
      • Visual Branding
      • Business Coaching
  • Website Storytelling
  • Happy Clients
  • Blog
  • Contact