Author's note: below is an excerpt from my guest post at The Higgins Creative. You can read the full story here.
I’m still smiling from the e-mail message I received from one of my treasured mentors this morning. In it, she congratulated me on filling my writing workshop that begins tonight. She acknowledged how I “busted my butt” to manifest it.
As business owners, we spend a lot of time busting our butts, hoping it will bear fruit in the form of filled workshops and appointment calendars. It takes time to build a community where we can launch our offers.
And so, in an effort to deconstruct this particular butt-busting process for you, I’d like to invite you to join me to travel back in time a few weeks. I think you’ll find this story helpful as a conversation-starter about community-building that you can apply to your own creative business.
Back in mid-March, I reserved a meeting room for a 4-week series that didn’t materialize. This was on the heels of a successful 8-week intensive program, and I think people were ready for a break.
As you can probably imagine, I was disappointed. In fact, I was moments away from cancelling the room rental when I had an idea. I wondered, what might happen if, instead of cancelling, I showed up in the space anyway? I had already blocked out the time and energy, why not show up?
Read the full story here.
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Author and Branding Consultant
I am passionate about helping mission-centered business owners share their message through compelling written and visual content.
My memoir, What I Gave to the Fire, is available in both print and Kindle formats on Amazon.com.